Toys and Games Market Size, Revenue Analysis, Industry Outlook, Forecast, 2021-2

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The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise, rising demand for mobile games and e-sports among Generation Z and millennials, along with shifting dependency on Science, Technology, Engineering, and Math (STEM) toys for incorporating 'Learning through Play' culture to make education easier and fun-loving are major factors driving the toys and games market revenue growth.

The report considers COVID-19 as a key contributor of the dynamically altered market scenario. The report covers a comprehensive impact analysis of the global health crisis on the overall growth of the market. Furthermore, the report covers the current and future impact of the COVID-19 crisis on the market and its key segments. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario.

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Key companies operating in the Toys and Games market include:

Lego System A/S, Mattel, Tomy, Spin Master, Ravensburger, Playmates Toys Limited, Clementoni Spa, Konami Digital Entertainment, Jakks Pacific, Inc., Sanrio Co., Ltd., Thames & Kosmos, LLC., Bandai Namco Holdings USA Inc., Ubisoft Entertainment, Dream International Limited, MGA Entertainment, LeapFrog Enterprises, Inc., Vivid Imaginations UK, Funko, Nintendo of America Inc., and Activision Publishing, Inc. among others

Key market aspects studied in the report:

Market Scope: The report explains the scope of various commercial possibilities in the global Toys and Games market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.

Key Benefits of the Report:

Comprehensive analysis of the competitive scenario and its changing dynamics
Analytical data with detailed SWOT analysis and Porter's Five Forces analysis
In-depth 8-year analysis of the Global Toys and Games Market
Critical understanding of the key market segments
Comprehensive analysis of the drivers, restraints, trends, and opportunities
Detailed regional analysis and extensive company profiling
Extensive assessment of current and emerging trends of the market
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Toys and Games Market Segmentation:

Toys and Games Product Type Insights: Revenue, USD Billion; 2019-2032)
Dolls and Action Figures
Board Games
Puzzles
Outdoor and Sports Toys
Electronic and Video Games
Construction Toys
Plush Toys
Educational Toys
Others
Toys and Games Price Range Insights: (Revenue, USD Billion; 2019-2032)
Premium Toys
Mid-Range Toys
Budget Friendly Toys
Toys and Games Material Insights: (Revenue, USD Billion; 2019-2032)
Metal
Wood
Plastic
Fabric and Textile
Mixed
Others
 

Toys and Games Market Segmentation by Regions:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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