Choosing a logo format for mobile apps

[fevolk]

What factors should be considered when choosing a logo format for mobile apps? Nowadays, most users interact with brands via smartphones, and the logo plays an important role in this process. It should not only be visually appealing but also well adapted for different screens. But what exactly are the parameters to consider?

[haskinerin20]

Logo design for mobile applications has its own peculiarities, and its format should take into account several important factors at once. First, the key task is mastering logo design with scalability in mind. The logo should remain recognizable even when reduced to the size of the application icon. Therefore, minimalism and simple shapes often win out. For example, using complex details or thin lines can lead to loss of readability on small screens. Second, adaptability is important. The logo should look good both in a square format (for the app icon) and in a horizontal or vertical version (for example, on a loading screen). For this purpose, many brands create several versions of the logo: full, abbreviated and monochrome. Another important aspect is the color scheme. It should be contrasting and legible in different modes (light and dark). Some companies even test how the logo looks against the background of popular UI designs of mobile operating systems.

[kimberlyto65]

I think the most important thing is for the logo to look good on any screen and at any size. Sometimes overly complex details get lost, especially when it comes to an app icon. Therefore, minimalism and clarity are probably what you should pay attention to first.