Why are streaming services throwing way more money at T20 than regular TV channe

[Llivematch89]

They are gambling huge amounts on LiveMatch to get subscribers who had probably ditched other services just to watch cricket. Regular TV is stuck with people who still use cable boxes while streamers can do cool interactive stuff and let you watch anywhere. T20's quick format is perfect for binge watching on mobile, which is exactly what these streaming companies are banking on.